New JVC 4K e-Shift4 Projectors Deliver Higher Brightness and Contrast, Add Low Latency Mode

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DLA-X770/970
DLA-X570 DLA-RS620 DLA-RS520 DLS-RS420

 

FOR IMMEDIATE RELEASE

New JVC 4K e-Shift4 Projectors
Deliver Higher Brightness and Contrast, Add Low Latency Mode

LAS VEGAS, January 5, 2017 – JVC today announced a new line of custom installation projectors that delivers higher brightness and contrast, and offers a range of other performance enhancements that combined make the new line the ideal choice for large-screen home theaters.

The new JVC 2017 projector line includes six models that continue to offer highest in-class brightness and the industry’s highest native contrast ratios. Other key enhancements include a new low-latency mode to reduce frame delay for a better video game play experience, and auto-detect HDR picture mode for HDR10 content. All six models offer two full speed 18Gbps HDMI inputs with HDCP2.2 to provide connection to the latest 4K UHD sources with support for up to 4096 x 2160 resolution, including HDR and 4:4:4 color sampling.

JVC’s 2017 projectors are the Procision Series DLA-X970R, DLA-X770R, and DLA-X570R and the Reference Series DLA-RS620, DLA-RS520, and DLA-RS420.

The main features for the new JVC D-ILA projectors are:

1. Highest Brightness In Class* Delivered by a High-Power Lamp

Improved optics in combination with a 265W high-power lamp and the D-ILA device allow the new JVC projectors to produce images with increased brightness compared to previous models.

The JVC D-ILA imaging device has a narrow pixel gap to provide high light efficiency and pixel-free, film-like images. Brightness levels for the new projectors are:

  • DLA-X970R/RS620 2,000lm;
  • DLA-X770R/RS520 1,900lm;
  • DLA-X570R/RS420 1,800lm.

The improved brightness allows the new projectors to deliver clear, bright images on large screens or deliver the additional intensity needed for installations with higher ambient light.

*Class=Custom Installation Projectors USA Priced between $4,000.00 and $10,000.00

2. 18Gbps Full Speed HDMI Inputs with HDCP2.2

To accommodate the expansion of 4K streaming and the availability of next generation Ultra HD Blu-ray players, the new projectors feature the latest HDMI/HDCP2.2 standard on both HDMI inputs. Two HDCP2.2 copy protected devices can be connected at the same time. These HDMI inputs are capable of handling data transfer rates up to 18Gbps, which can deliver full spec native 4K signals such as 4K60p 4:4:4, 4K60p 4:2:2/36bit and 4K24p 4:4:4/36bit. Adding expanded color sampling and higher frame rate capability enables the viewer to enjoy a more visually satisfying movie experience.

3. Industry-leading Contrast Ratio

JVC continues to offer the industry’s leading native contrast ratio of 160,000:1

(DLA-X970R/RS620). This is achieved by the combination of JVC’s optical engine optimized for use with the JVC D-ILA device. JVC’s user-selectable Intelligent Lens Aperture further boosts dynamic contrast to 1,600,000:1 (DLA-X970R/RS620). Native contrast ratios for the new projectors are:

  • DLA-X970R/RS620 160,000:1;
  • DLA-X770R/RS520 130,000:1
  • DLA-X570R/RS420 40,000:1.

4. HDR (High Dynamic Range) Compatibility On All Models

JVC’s inherent high native contrast, expanded color gamut mode* and higher lumen output enable HDR content compatibility, and the 2017 models automatically switch to the HDR picture mode when an HDR10 signal is detected. The new models also offer Hybrid Log-Gamma, a new HDR standard for broadcasts and streaming services. *DLA-X970R/RS620 and DLA-X770R/RS520 only.

5. Improved Multiple Pixel Control

JVC’s original high performance image processing technology, Multiple Pixel Control (MPC), has been improved. With the adoption of a new analysis algorithm based on the DLA-RS4500, MPC is capable of more accurate diagonal detection between frames for both full HD and full 4K resolution signals to deliver an immersive 4K image.

6. Low Latency Mode

The availability of new, high performance gaming consoles is driving development of 4K/HDR games. The new JVC 2017 projectors offer a new low latency mode that delivers a significant reduction in frame delay for improved game play.

7. Evolutionary JVC Proprietary e-shift4 Technology

JVC’s e-shift4 technology provides clear 4K precision (3840×2160) images by shifting pixels diagonally 0.5 pixels at rate of up to 120 Hz, multiplying the resolution. JVC’s 2017 projectors further improve clarity with e-shift4 technology that is specifically optimized for the combination of 4K60p compatibility and high brightness.

8. Motion Enhance – Blur Reduction Technology

The new JVC projectors incorporate the company’s Motion Enhance technology, which minimizes motion blur significantly by optimizing the drive of the D-ILA device and works in combination with Clear Motion Drive. Motion Enhance is also compatible with 4K and 3D signals to give a smooth and detailed image for a variety of scenes.

9. THX 3D Certification (DLA-X9700R/RS620, DLA-X770R/RS520)

THX 3D Certified Projectors deliver 3D movie experiences with the stunning clarity, detail and accuracy found in the filmmaker’s studio. Superior 2D performance is also mandatory for THX 3D Display certification. During the THX 3D certification process, more than 400 laboratory tests are conducted for performance on accurate color reproduction, cross talk, viewing angle, video processing, and more. This certification promises the consumer the highest level of quality and performance. As part of THX Certification, the projector features THX viewing modes to deliver exceptional cinema performance right out of the box.

10. Auto Calibration Function* to Optimize the Picture

All 2017 JVC projectors offer an Auto Calibration Function* that can, with the use of a widely available third party optical sensor, automatically calibrate the image to optimize the picture for various environments. In addition, this can also compensate for the changing color balance that occurs with long-term projector usage so the projector can continue to deliver optimal performance.
*To use the Auto Calibration Function a JVC approved optical sensor, exclusive JVC software, PC and LAN cable are required
.

11. Control4 SDDP

All 2017 JVC projectors include Control4 SDDP (Simple Device Discovery Protocol) so they can easily be integrated into a Control4 home automation system.

12. ISF Certification

All three JVC projectors offer ISF certification.

Optional Accessories

Lamp PK-L2615U

3D RF Emitter PK-EM2

3D RF Glasses PK-AG3

Main Specifications

MODEL

DLA-X970R/RS620

DLA-X770R/RS520

DLA-X570R/RS420

Brightness*

2,000m

1,900lm

1,800lm

Contrast Ratio Dynamic

1,600,000:1

1,300,000:1

400,000:1

Native

160,000:1

130,000:1

40,000:1

e-shift4 Technology

Yes

Full Speed 18Gbps HDMI/HDCP2.2

(Both Inputs)

Yes

HDR (High Dynamic Range)

Yes

Resolution

3840×2160 Precision
(1,920×1,080 in 3D mode)

THX Certified/ISF c3 Licensed

Yes

N/A

Projection Display Size

60 inch – 200 inch (diagonal)

*The average value taken from each model’s default factory setting.

Choosing the Right Screen for Your Home Theater

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Why is a high quality projection screen Important?

Often times, people overlook the importance that the projection screen has in the overall picture for their theater. The screen is what reproduces every pixel, colour and last bit of detail from the home theater projector. In short, the screen makes the image from the light emitted from the projector. If you purchase a Television, would you be happy if the glass on the TV was clear in one area and blurry in another area? What if the picture on the TV is brighter in the center but very dark in the corners? Would you still be happy with your TV? There are both expensive and cheap screens out there that will give you exactly that, an image that is flawed – so why should you settle for that in a projection setup if you would not settle for it when purchasing a TV?

What are some flaws experienced on screens that are not up to Reference Standards?

Hot Spotting or Lack of Colour Uniformity

Hot spotting happens when the optical coating on the projection screen is not uniform or does not spread out the light evenly across all angles. This results in the center of the screen being much brighter and shinier than the corners of the screen. The shininess also accentuates or allows the viewer to see the projection screen material itself as opposed the colours that are supposed to be reproduced by the screen.

Example of Hot Spotting:

In short, the best screens on the market will have a very uniform picture with no hot spotting whatsoever. This guarantees that the colours and brightness are the same everywhere.

hotspotting

Just imagine watching Hockey on a screen with both hot spotting and texturing. This would a terrible experience.

Texturing, Graininess, and Sparkles

Almost 100% of the screens on the market today will have a textured and pot-marked surface. This is because most projection screen materials are really legacy products from 1940s and 1950s, which were used with overhead projectors and old digital projectors. Up until a few years ago, most projectors had resolutions of less than 1024×768 pixels. This means that on a 100” wide screen, the pixel sizes were far larger than the texturing size on the material, and the interference with the image detail or sharpness was not large. In other words, the projector was the bottleneck, not the screen material. However, the situation today is quite the opposite. A 1080p resolution is now the norm, and 4K is becoming more and more prevalent. This means that pixel sizes are now in the 1mm by 1mm to 0.5mm to 0.5mm range. You can imagine what happens to those pixels as they are reproduced on a projection screen that is grainy and pot-marked. Every pixel is not reproduced as a perfect square causing loss of resolution, and sharpness.

Below is a close up of materials from some different screen manufacturers compared to EluneVision Reference 4K screens:

texturing

You can see that smooth and high end materials like the EluneVision Reference 4K material and Stewart’s material does not have any texture.

This is what happens when you project an 1080p image onto these materials (testing done with Epson 5030UB Home Theater Projector):

degredation

You can see that Reference 4K material and Stewart Material keep every pixel geometry accurate whereas the other materials are distorting the pixel structure. Here is the end result:

comparison

Distortion due Lack of Image Flatness

Finally, you wouldn’t buy a TV that was warped or not flat? Would you accept a projection screen that was warped and wavy? We have seen this many times, most manual pull down projection screens or motorized screens that are not tensioned are not flat. They will have waves in the fabric and this will be extremely noticeable in both sports and movie watching. This is why we always will recommend a fixed frame screen over a manual pull down or a non-tensioned motorized screen. In order to have the most flat picture possible with a motorized screen, you must get a tab-tensioned motorized screen.

EluneVision Reference Studio 4K Tab-Tensioned Motorized Screen

EluneVision Reference Studio 4K Tab-Tensioned Motorized Screen

What screen material is right for me?

This question seems to be a very complicated one as there are so many different materials out there. However, based on our experience over 8 years, we can simplify this for you to make it easy. We can say from experience and certainly that 95% to 98% of our customers are doing projection theaters in their basements. This is just a ratio that we get that by talking to our customers on a daily basis. From this we can then conclude some basic principles/observations:

  1. Most basement rooms are dark or don’t have much ambient lighting
  2. Most rooms are controllable in terms of ambient light
  3. Most basements have small windows

If you fall into this category, then my answer to what type of screen material is very, very simple. Go with a 1.0 gain material that is neutral and white, with no hot spotting, perfect colour uniformity, and no texturing. You cannot get a better screen despite all the marketing and hype surround super expensive screens in the $3000-5000 category that claim they will give you enhanced contrast, etc. Those screens will give you better black levels but at the loss of colour uniformity, and give you hot spotting and texturing. Our recommended screen for projects, and DIY customers is the EluneVIsion Reference Studio 4K 100 Projection Screen with the Reference 4K 100 1.0 Gain Material. At the price level of the EluneVision Reference 4K screen, there are no competitors that deliver the same performance. To get a screen that is as good as the EluneVision Reference 4K screens, you have to go to the price level of Stewart Screens that are two to three times the price.

Home theater projectors are also bright enough now that you really can have all the lights on in the sitting area and still get a really bright image on the Reference 4K 100 screen and not worry about having a washed out image. You should not be getting a high gain screen unless your plan is to always blast your lights while watching projection material, or if you have a lot of completely uncovered windows in the room – this is a misconception.

What type of projection screen is right for me?

1. Choosing the projection screen type: Fixed-Frame or Motorized

When choosing the projection screen, the first thing you have to determine is which screen is right for me – fixed-frame or motorized?

If your room necessitates that you have something behind the screen (whether a small TV, a painting, or something similar) or if the wall has a fixed object like a fireplace, your choice has been made for you, as you have to go with a motorized projection screen.

If you have a simple wall with no objects or obstructions, the decision is a personal one. The benefits of motorized screens are that they can be hidden away when they are not in use. You may want to do this because you have children that may not be able to resist playing with or damaging the screen, or simply because you and/or your significant other would like the screen to be retracted back in the housing when not in use.

The benefits of fixed-frame projection screens are that there is not much that can go wrong with them after they have been installed. There are no moving parts, there are no rollers and motors, which essentially means nothing can break. Also, many people have told us they love the sleek look that a fixed-frame screen gives. With the plush velvet frames, it looks like a giant plasma TV.

EluneVision Reference Studio 4K Fixed-Frame Screen

EluneVision Reference Studio 4K Fixed-Frame Screen

2. I’ve decided on a motorized projection screen. Should I purchase a tab-tensioned motorized projection screen?

Tab-Tensioned motorized screens are highly recommended, as they will dramatically extend the life of your screen, and give you better performance throughout the years that you use it. Unlike a fixed-frame screen, a standard motorized screen is only tensioned vertically by gravity. Because the screen is not tensioned vertically, it is inevitable that waves develop in the material.

A tab-tensioned eliminates this issue by tensioning the screen horizontally. From both a financial and a performance perspective, a tab-tensioned screen is the recommended solution. It will last much longer and perform much better than a non-tensioned screen.

What Projection Screen Size Should I Get?

The screen size depends how far you are from the screen, so the first thing you should ideally figure out is the location of the seating, and more importantly, how far your eyes will be from the screen. Based on our experience in demoing screens to literally thousands of customers at our Hamilton, Ontario showrooms in the last 8 years and customer feedback, as well as extensive experience installing home theaters, we would recommend the below chart as a good guideline. No math involved, just an excellent image for your sitting distance:

 

Screen Size Minimum Recommended Seating Distance Maximum Recommended Seating Distance
92 8 12
100 9 13.5
106 & 108 11 14.25
112 & 115 12 17
125 14 18.5
135 16 20
150 18 23
165 20 26

As you can obviously see, these are not pinpoint recommendations, due to the fact that at the end of the day, people do have personal preferences. Generally, we tell people to choose the screen size for which your chosen seating distance is closest to the middle of the range. For example, if you are sitting 10 feet away, the chart above shows you can go with either the 92” screen, or the 100” screen, but since you 10 feet is right in between the 92” 9-12 feet range, we would generally recommend going with a 92” screen.

When should you not follow the above advice? If you like a larger image than the average person (if you enjoy sitting closer to the front of a commercial theater), we would generally recommend that you choose the larger screen that includes your seating distance in its range. If you like a smaller image than the average person (if you enjoy sitting closer to the back of a commercial theater), we would generally recommend that you choose the smaller screen that includes your sitting distance in its range.

Calibration FAQ

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ISF & THX Video Calibration

You’ve spent countless hours selecting your projector based on reading reviews and manufacturer specifications. Your efforts earned your purchase of the best video projector for your home theatre. While all of specifications looked good on paper, most consumers don’t know that the correct picture quality isn’t being displayed on the screen. All of that time and effort researching for the best picture based on specifications has gone to waste once the projector has been installed. The projected image is not the original intent of the movie or TV program – and projector brands have it done purposely! The projector you own is capable of much more. Video calibration is the only means to correct the wrongs set by each projector manufacturer and deliver the image intended by the filmmakers!

What is Video Calibration?

Using specialized tools such as a spectroradiometer and a video pattern generator, our ISF/THX-certified video calibrator sets the all-important controls that are found on every video display under the “Picture” menu. The adjustments calibrated are, but not limited to, contrast (white level), brightness (black level), grayscale (colour of white), colour, tint, and colour management, sharpness, gamma, and video processing.

Reasons for Calibration

Whether you’ve purchased a plasma, LCD, OLED, or projector, all video displays are in need of calibration. There are video standards that need to be adhered to and the science of calibration sets your projector to the optimum performance. This is not an optional process for people who care about what their movies and TV series, and sports should look like. It’s a necessity. There are several reasons for this:

Reason 1: Projector brands set up their projectors to make the most sales and not for video accuracy.

Let’s look at it from the brand name manufacturer’s point of view: in theory, if every projector from every brand was set to video standards from factory, then every projector would look identical. That would mean that Sony, Epson, JVC, etc. would all look the same. If that was the case, then what incentive does the consumer have to purchase one brand over another? How could these companies survive in this market? Thus every brand name is guilty of setting up their projectors to what they feel will sell over their competitors at similar price points. Manufacturers rightly assume you will be viewing their projector in a showroom with other projectors installed. Each brand wants to win you over, so all of their projectors are set to pump up blue, red, and green. The result is a picture that looks dark, unnatural, and fake. Have you ever seen a showroom TV with golf greens looking more like a neon Popsicle rather than the true colour of grass? While this may be attractive in a showroom for a brief moment of time, why would you want to permanently watch it this way at home? Projector manufacturers shouldn’t dictate picture quality. Leave that to the artists and the filmmakers who spend countless hours determining what their movie or program should look like. That intent is only discovered by calibrating your projector to the filmmakers’ standard for HDTV displays.

 

1

Incorrect Out-of-the-Box Colours of a JVC Projector 

2                                                     

Correctly Calibrated Colours of a JVC Projector                            

3

Incorrect Out-of-the-Box Colours effect on film             Correctly Calibrated Effect on Film

 

Reason 2: Projector companies have no idea what screen you are pairing your projector with.

A projector brand will never refer to screen pairing. They don’t want to take the focus off of selling their projectors. That’s why most people overlook the importance and effect of the projection screen on overall picture quality. The screen is what reproduces every pixel, colour, and last bit of detail from the projector. It reflects the light from your projector to your eyes. Without the screen, the projector is just a box throwing light. The reflective surface of the screen radically affects the final image. Every screen has a design purpose based on gain, optical coating, and material used. Projectors are calibrated to the specific screen material used. If you desire exceptional image quality, don’t overlook the calibration process of adjusting your projector to the screen surface you chose. Only calibrated projectors display very accurate images on white based-screens. The further the screen is from white, the more extreme calibration is needed. Dark tinted screens (gray/silver/black) reject the most ambient light but radically change white and colour reproduction. The projector needs to be calibrated to the screen to compensate for that tint so it looks correct to your eyes while following the standards.

The Calibrated Solution

Our EluneVision brand screen have white surfaces for projectors installed in dark environments and have gray-tint surfaces to reject ambient light when light cannot always be controlled. All of our projectors need to be calibrated to the screen to see the perfect picture you seek. If purchasing the projector and screen from us, we provide top-tier ISF calibration in our facilities and will ship the projector calibrated to your specific screen. Our 14-year calibration veteran utilizes $50 000 worth of measurement tools to meticulously set the projector’s grayscale, gamma, and colour. The tools used are as important as the calibrator’s skill and we at Eastporters do not skimp on the details. We will rename and store the calibrated setting into the projector and provide an optional report if requested. For our clients who already have a screen installed other than EluneVision, or for those who are interested in watching the calibration process, an alternative THX in-home service is available to our clients from Niagara, Greater Hamilton, and GTA. Simply choose the option you want in our online store.

Why Compromise?

If you want to see your movies, television series, and sporting events displayed correctly…

If you value the artistic intent of filmmakers and not the gross sell-through distortions created by the manufacturers…

…then our ISF/THX calibration service is a requirement your projector cannot live without!