Author Archives: Yi Hao

JVC Announces World’s First 8K e-shift Home Theater Projector; New Native 4K Projector Line New DLA-NX9/DLA-RS3000 features 8K e-shift technology

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Call us at 1-888-450-3050 for Pre-order, Available mid-Oct

JVC Announces World’s First 8K e-shift Home Theater Projector;
New Native 4K Projector Line

New DLA-NX9/DLA-RS3000 features 8K e-shift technology

SAN DIEGO, September 6, 2018 — JVC today announced a new line of D-ILA projectors that features the company’s newest native 4K D-ILA device and includes the world’s first 8K e-shift home theater projector.

The new line is comprised of six projectors to be available in October 2018. They are the Procision Series DLA-NX9, DLA-NX7, DLA-NX5 and the Reference Series DLA-RS3000, DLA-RS2000 and DLA-RS1000. The DLA-NX9 and DLA-RS3000 with 8K e-shift technology and 100mm diameter high resolution glass lens deliver 8K images that rival reality. The DLA-NX7/DLA-RS2000 and DLA-NX5/DLA-RS1000 incorporate the latest 4K D-ILA device and a 65mm diameter glass lens to reproduce smooth, detailed 4K imagery.

Model Name


Available Color


World’s First 8K e-shift

Home Theater Projector



Native 4K

Home Theater Projector



Native 4K

Home Theater Projector


In 2016, JVC launched the highly acclaimed flagship DLA-RS4500 equipped with a 0.69-inch 4K D-ILA device. Since then, 4K content such as UHD Blu-ray, 4K streaming, and 4K broadcasting has become widely available.
The new DLA-NX9 and DLA-RS3000 are equipped with 8K e-shift technology and are the world’s first home theater projectors that achieve 8K display*. In addition to detailed imagery exceeding 4K, they also combine high brightness, high contrast, wide color gamut, and create stunningly realistic images.
The DLA-NX7/DLA-RS2000 and DLA-NX5/DLA-RS1000 are high quality native 4K models that deliver high contrast and excellent color in addition to 4K resolution for users who demand the best 4K quality for movie reproduction.

Main Features

1. High definition video exceeding 4K with 8K e-shift technology (DLA-NX9/DLA-RS3000)

JVC’s e-shift is proprietary high resolution display technology that quadruples the resolution by shifting pixels diagonally 0.5 pixel. In the DLA-NX9/DLA-RS3000, e-shift technology together with native 4K D-ILA devices produce an 8K image on the screen. The 8K e-shift image provides much higher resolution than 4K to deliver beautifully realistic images, even on large screens. Also, by using JVC’s own Multiple Pixel Control high resolution technology, full HD and 4K images are also converted to high-definition 8K images*.

2. Newest 0.69-inch native 4K D-ILA device (x3)

JVC’s newest 0.69-inch native 4K D-ILA device with 3.8 µm-pixel pitch achieves a high resolution display of 8.8 million pixels (4096 x 2160 pixels), and with improved planarization technique, which reduces light scattering and light diffraction, delivers improved brightness and black level compared to a conventional device. The narrow pitch provides native 4K imagery with a smooth, detailed picture without any visible pixel structure, even on large screens.

3. High resolution 18-element, 16-group all-glass lens with full aluminum lens barrel (DLA-NX9/DLA-RS3000)

The DLA-NX9/DLA-RS-3000 is equipped with a high resolution 18-element, 16-group all-glass lens with full aluminum lens barrel. To ensure high resolution to every corner of the screen while offering a wide shift range of +/-100% vertical, +/-43% horizontal, a 100mm diameter lens was selected. In addition, five special low dispersion lenses that account for the different refractive index of red, green and blue have been adopted to suppress chromatic aberration, bleeding and other anomalies, and faithfully reproduce the 8K resolution.

4. New Auto Tone Mapping function automatically adjusts settings for optimum HDR10 image

The HDR10 mastering information MaxCLL (Maximum Content Light Level) / MaxFALL (Maximum Frame Average Light Level) varies greatly depending on content. Therefore, in order to achieve the best HDR10 experience it is necessary to set the appropriate brightness settings for each piece of programming. The new Auto Tone Mapping function in the new projectors automatically adjusts settings based on the mastering information. Various HDR images with different brightness can be viewed optimally without manual adjustment of the settings. In cases where content does not contain mastering information, a fixed value will be set or it can be manually adjusted.

5. Compatible with HDR technology to dramatically improve picture quality

HDR content offers a substantial improvement in image quality with its expanded luminance range, wide color gamut such as BT2020, 10 bit gradation, and other enhancements. A high performing, high precision projector is required for accurate image reproduction of HDR content. The new JVC D-ILA projectors faithfully reproduce HDR10 content, such as UHD Blu-ray, in addition to the HLG (Hybrid Log-Gamma) content adopted in broadcasting, with its high brightness, high contrast, and wide color gamut.

6. Bright, vibrant and dynamic imagery

A 265W ultra-high pressure mercury lamp and a highly efficient optical engine combine to deliver high brightness levels in every new JVC projector — 2,200 lm for the DLA-NX9/DLA-RS3000, 1,900 lm for the DLA-NX7/DLA-RS2000 and 1,800 lm for the DLA-NX5/DLA-RS1000. Image quality is further improved thanks to the new D-ILA device, which has narrow pixel gap and improved light efficiency to provide a smooth, powerful image.

7. Native Contrast Ratio of 100,000:1 translates to a spectacular Dynamic Contrast Ratio of 1,000,000:1

The new 0.69 inch native 4K D-ILA device and optical engine with wire grid provide a native contrast ratio of 100,000:1 (DLA-NX9/DLA-RS3000). In combination with JVC’s Intelligent Lens Aperture, which analyzes the input image and automatically controls the black level, the top models deliver a spectacular dynamic contrast of 1,000,000:1. This high contrast ratio combined with the projectors’ high brightness are what allow the new models to deliver a truly immersive high quality image experience. (For DLA-NX7/DLA-RS2000, native 80,000:1, dynamic 800,000:1; DLA-NX5/DLA-RS1000, native 40,000:1, dynamic 400,000:1.)

8. Colorful image with wide color gamut beyond DCI P3 (DLA-NX9/DLA-RS3000, DLA-NX7/DLA-RS2000)

By adopting a new cinema filter, the DLA-NX9/DLA-RS3000 and DLA-NX7/DLA-RS2000 achieve a wide color gamut beyond DCI-P3. HDR content such as UHD Blu-ray has adopted a wider color gamut, and with a wide color gamut D-ILA projector it’s possible to reproduce rich colors such as crimson rose, the fresh green of trees, and the natural gradations of sky and sea.

9. Renewed Clear Motion Drive supporting 4K60P (4:4:4) signal

Clear Motion Drive is JVC’s original motion control technology that also supports a 4K60P (4:4:4) signal. The feature has been renewed for the new line to improve moving images more than ever. Together with Motion Enhance, which optimizes the driving of the D-ILA device according to image motion, motion blur is significantly reduced compared to conventional projectors.

Other Features

  • THX 4K DISPLAY (approval pending) guarantees high-quality and high performance for the ultimate reference home theater experience (DLA-NX9/DLA-RS3000).
  • ISF certification, the image quality standard for all models. It’s possible to perform color calibration by an ISF certified calibrator.
  • Installation mode memorizes up to 10 different installation settings, such as lens memory, pixel adjustment, screen mask etc., and stores them as a single preset.
  • Auto Calibration Function that optimizes image quality under various installation conditions and also adjusts for the changing color balance in long-term projector usage, etc. (To use the Auto Calibration Function, an optical sensor, exclusive software, PC and LAN cable are required.)
  • Screen Adjustment Mode corrects the color balance for each screen’s characteristics.
  • Low Latency Mode reduces input lag.
  • Optimized circuit configuration halves the time it takes for signal recognition compared to conventional models.

New JVC 4K e-Shift4 Projectors Deliver Higher Brightness and Contrast, Add Low Latency Mode

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DLA-X570 DLA-RS620 DLA-RS520 DLS-RS420



New JVC 4K e-Shift4 Projectors
Deliver Higher Brightness and Contrast, Add Low Latency Mode

LAS VEGAS, January 5, 2017 – JVC today announced a new line of custom installation projectors that delivers higher brightness and contrast, and offers a range of other performance enhancements that combined make the new line the ideal choice for large-screen home theaters.

The new JVC 2017 projector line includes six models that continue to offer highest in-class brightness and the industry’s highest native contrast ratios. Other key enhancements include a new low-latency mode to reduce frame delay for a better video game play experience, and auto-detect HDR picture mode for HDR10 content. All six models offer two full speed 18Gbps HDMI inputs with HDCP2.2 to provide connection to the latest 4K UHD sources with support for up to 4096 x 2160 resolution, including HDR and 4:4:4 color sampling.

JVC’s 2017 projectors are the Procision Series DLA-X970R, DLA-X770R, and DLA-X570R and the Reference Series DLA-RS620, DLA-RS520, and DLA-RS420.

The main features for the new JVC D-ILA projectors are:

1. Highest Brightness In Class* Delivered by a High-Power Lamp

Improved optics in combination with a 265W high-power lamp and the D-ILA device allow the new JVC projectors to produce images with increased brightness compared to previous models.

The JVC D-ILA imaging device has a narrow pixel gap to provide high light efficiency and pixel-free, film-like images. Brightness levels for the new projectors are:

  • DLA-X970R/RS620 2,000lm;
  • DLA-X770R/RS520 1,900lm;
  • DLA-X570R/RS420 1,800lm.

The improved brightness allows the new projectors to deliver clear, bright images on large screens or deliver the additional intensity needed for installations with higher ambient light.

*Class=Custom Installation Projectors USA Priced between $4,000.00 and $10,000.00

2. 18Gbps Full Speed HDMI Inputs with HDCP2.2

To accommodate the expansion of 4K streaming and the availability of next generation Ultra HD Blu-ray players, the new projectors feature the latest HDMI/HDCP2.2 standard on both HDMI inputs. Two HDCP2.2 copy protected devices can be connected at the same time. These HDMI inputs are capable of handling data transfer rates up to 18Gbps, which can deliver full spec native 4K signals such as 4K60p 4:4:4, 4K60p 4:2:2/36bit and 4K24p 4:4:4/36bit. Adding expanded color sampling and higher frame rate capability enables the viewer to enjoy a more visually satisfying movie experience.

3. Industry-leading Contrast Ratio

JVC continues to offer the industry’s leading native contrast ratio of 160,000:1

(DLA-X970R/RS620). This is achieved by the combination of JVC’s optical engine optimized for use with the JVC D-ILA device. JVC’s user-selectable Intelligent Lens Aperture further boosts dynamic contrast to 1,600,000:1 (DLA-X970R/RS620). Native contrast ratios for the new projectors are:

  • DLA-X970R/RS620 160,000:1;
  • DLA-X770R/RS520 130,000:1
  • DLA-X570R/RS420 40,000:1.

4. HDR (High Dynamic Range) Compatibility On All Models

JVC’s inherent high native contrast, expanded color gamut mode* and higher lumen output enable HDR content compatibility, and the 2017 models automatically switch to the HDR picture mode when an HDR10 signal is detected. The new models also offer Hybrid Log-Gamma, a new HDR standard for broadcasts and streaming services. *DLA-X970R/RS620 and DLA-X770R/RS520 only.

5. Improved Multiple Pixel Control

JVC’s original high performance image processing technology, Multiple Pixel Control (MPC), has been improved. With the adoption of a new analysis algorithm based on the DLA-RS4500, MPC is capable of more accurate diagonal detection between frames for both full HD and full 4K resolution signals to deliver an immersive 4K image.

6. Low Latency Mode

The availability of new, high performance gaming consoles is driving development of 4K/HDR games. The new JVC 2017 projectors offer a new low latency mode that delivers a significant reduction in frame delay for improved game play.

7. Evolutionary JVC Proprietary e-shift4 Technology

JVC’s e-shift4 technology provides clear 4K precision (3840×2160) images by shifting pixels diagonally 0.5 pixels at rate of up to 120 Hz, multiplying the resolution. JVC’s 2017 projectors further improve clarity with e-shift4 technology that is specifically optimized for the combination of 4K60p compatibility and high brightness.

8. Motion Enhance – Blur Reduction Technology

The new JVC projectors incorporate the company’s Motion Enhance technology, which minimizes motion blur significantly by optimizing the drive of the D-ILA device and works in combination with Clear Motion Drive. Motion Enhance is also compatible with 4K and 3D signals to give a smooth and detailed image for a variety of scenes.

9. THX 3D Certification (DLA-X9700R/RS620, DLA-X770R/RS520)

THX 3D Certified Projectors deliver 3D movie experiences with the stunning clarity, detail and accuracy found in the filmmaker’s studio. Superior 2D performance is also mandatory for THX 3D Display certification. During the THX 3D certification process, more than 400 laboratory tests are conducted for performance on accurate color reproduction, cross talk, viewing angle, video processing, and more. This certification promises the consumer the highest level of quality and performance. As part of THX Certification, the projector features THX viewing modes to deliver exceptional cinema performance right out of the box.

10. Auto Calibration Function* to Optimize the Picture

All 2017 JVC projectors offer an Auto Calibration Function* that can, with the use of a widely available third party optical sensor, automatically calibrate the image to optimize the picture for various environments. In addition, this can also compensate for the changing color balance that occurs with long-term projector usage so the projector can continue to deliver optimal performance.
*To use the Auto Calibration Function a JVC approved optical sensor, exclusive JVC software, PC and LAN cable are required

11. Control4 SDDP

All 2017 JVC projectors include Control4 SDDP (Simple Device Discovery Protocol) so they can easily be integrated into a Control4 home automation system.

12. ISF Certification

All three JVC projectors offer ISF certification.

Optional Accessories

Lamp PK-L2615U

3D RF Emitter PK-EM2

3D RF Glasses PK-AG3

Main Specifications









Contrast Ratio Dynamic








e-shift4 Technology


Full Speed 18Gbps HDMI/HDCP2.2

(Both Inputs)


HDR (High Dynamic Range)



3840×2160 Precision
(1,920×1,080 in 3D mode)

THX Certified/ISF c3 Licensed



Projection Display Size

60 inch – 200 inch (diagonal)

*The average value taken from each model’s default factory setting.

Calibration FAQ

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ISF & THX Video Calibration

You’ve spent countless hours selecting your projector based on reading reviews and manufacturer specifications. Your efforts earned your purchase of the best video projector for your home theatre. While all of specifications looked good on paper, most consumers don’t know that the correct picture quality isn’t being displayed on the screen. All of that time and effort researching for the best picture based on specifications has gone to waste once the projector has been installed. The projected image is not the original intent of the movie or TV program – and projector brands have it done purposely! The projector you own is capable of much more. Video calibration is the only means to correct the wrongs set by each projector manufacturer and deliver the image intended by the filmmakers!

What is Video Calibration?

Using specialized tools such as a spectroradiometer and a video pattern generator, our ISF/THX-certified video calibrator sets the all-important controls that are found on every video display under the “Picture” menu. The adjustments calibrated are, but not limited to, contrast (white level), brightness (black level), grayscale (colour of white), colour, tint, and colour management, sharpness, gamma, and video processing.

Reasons for Calibration

Whether you’ve purchased a plasma, LCD, OLED, or projector, all video displays are in need of calibration. There are video standards that need to be adhered to and the science of calibration sets your projector to the optimum performance. This is not an optional process for people who care about what their movies and TV series, and sports should look like. It’s a necessity. There are several reasons for this:

Reason 1: Projector brands set up their projectors to make the most sales and not for video accuracy.

Let’s look at it from the brand name manufacturer’s point of view: in theory, if every projector from every brand was set to video standards from factory, then every projector would look identical. That would mean that Sony, Epson, JVC, etc. would all look the same. If that was the case, then what incentive does the consumer have to purchase one brand over another? How could these companies survive in this market? Thus every brand name is guilty of setting up their projectors to what they feel will sell over their competitors at similar price points. Manufacturers rightly assume you will be viewing their projector in a showroom with other projectors installed. Each brand wants to win you over, so all of their projectors are set to pump up blue, red, and green. The result is a picture that looks dark, unnatural, and fake. Have you ever seen a showroom TV with golf greens looking more like a neon Popsicle rather than the true colour of grass? While this may be attractive in a showroom for a brief moment of time, why would you want to permanently watch it this way at home? Projector manufacturers shouldn’t dictate picture quality. Leave that to the artists and the filmmakers who spend countless hours determining what their movie or program should look like. That intent is only discovered by calibrating your projector to the filmmakers’ standard for HDTV displays.



Incorrect Out-of-the-Box Colours of a JVC Projector 


Correctly Calibrated Colours of a JVC Projector                            


Incorrect Out-of-the-Box Colours effect on film             Correctly Calibrated Effect on Film


Reason 2: Projector companies have no idea what screen you are pairing your projector with.

A projector brand will never refer to screen pairing. They don’t want to take the focus off of selling their projectors. That’s why most people overlook the importance and effect of the projection screen on overall picture quality. The screen is what reproduces every pixel, colour, and last bit of detail from the projector. It reflects the light from your projector to your eyes. Without the screen, the projector is just a box throwing light. The reflective surface of the screen radically affects the final image. Every screen has a design purpose based on gain, optical coating, and material used. Projectors are calibrated to the specific screen material used. If you desire exceptional image quality, don’t overlook the calibration process of adjusting your projector to the screen surface you chose. Only calibrated projectors display very accurate images on white based-screens. The further the screen is from white, the more extreme calibration is needed. Dark tinted screens (gray/silver/black) reject the most ambient light but radically change white and colour reproduction. The projector needs to be calibrated to the screen to compensate for that tint so it looks correct to your eyes while following the standards.

The Calibrated Solution

Our EluneVision brand screen have white surfaces for projectors installed in dark environments and have gray-tint surfaces to reject ambient light when light cannot always be controlled. All of our projectors need to be calibrated to the screen to see the perfect picture you seek. If purchasing the projector and screen from us, we provide top-tier ISF calibration in our facilities and will ship the projector calibrated to your specific screen. Our 14-year calibration veteran utilizes $50 000 worth of measurement tools to meticulously set the projector’s grayscale, gamma, and colour. The tools used are as important as the calibrator’s skill and we at Eastporters do not skimp on the details. We will rename and store the calibrated setting into the projector and provide an optional report if requested. For our clients who already have a screen installed other than EluneVision, or for those who are interested in watching the calibration process, an alternative THX in-home service is available to our clients from Niagara, Greater Hamilton, and GTA. Simply choose the option you want in our online store.

Why Compromise?

If you want to see your movies, television series, and sporting events displayed correctly…

If you value the artistic intent of filmmakers and not the gross sell-through distortions created by the manufacturers…

…then our ISF/THX calibration service is a requirement your projector cannot live without!